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Search Engine Optimization

Fundamentals of SEO & Rankings

BONUS!!! DVD Includes Links to Search Engine Websites
Let Us Show You How
IN THIS VIDEO YOU WILL LEARN

•How to check the search engines
•To properly submit your URL to the major search engines
•How to create site maps
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•To avoid common mistakes

•How to use meta data
•About headline tags
•How to use affiliate links
•The importance of text
•To use free sources to improve your rankings

Your Host: Stephen Showalter
Mr. Showalter walks you through step by step with actual screen capture learning sequences.
Learn as Steve takes you through proven procedures that will help improve your website rankings. See how to optimize your website rankings in an easy to understand format. You will learn proper techniques for search engine optimization that can greatly improve your rankings in Google, Yahoo, MSN, ASK and other search engines.
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Duration : 0:3:7

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Duration : 0:9:54

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I have tried adding to various search engines and I have some (few) people looking. I need extra/new ideas.
This is a small home based business and I am eager to make a go of it. www.mymumscards.com. Any feedback greatly received

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it's easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Can anyone give me recent data on the search engine market in either taiwan or honk kong? I have found data, but it's all years old. I want to advertise in these markets, but want data on the current shares for the leading search engines like Yahoo and Google…

I randomly discovered an article that has much of the data both comparison as well as factual about the search engine market in China. It is very specific and recent with information documenting time spent searching google (30 seconds) for Chinese surfers versus 7.6 seconds for U.S. surfers. Here is the link: http://www.seomoz.org/article/search-in-china

Hope this helps.

I'm with a company that was asked by one of its vendors to put a link on its page to boost their search engine ranking. While we would like to accomodate them, we don't prefer to have their link visible to visitors to our site. Can we still make a link to their site, but hidden from view without breaking SEO rules? For example, could we make a page like www.blahblahblah.com/otherlinks.html and put their link on it, but not have this otherlinks.html page accessible via any of our pages? Would this still be picked up by search engines to boost the other companies site ranking?

One way of course is to hide that link so visitors cannot see it. When we were still doing reciprocal linking, one of our requirements is that there must be a way from the homepage to reach their link pages just like ours because of this practice of hiding the links from the visitors. However, they may not mind and check if the page is accessible from anywhere on your site

While you're at it (since you obviously do not want to link), why don't you tell the search engines that you also don't want the SEs to see the link. Search engines will see the page, unless you specifically instruct them not to read the page

You can put a content="no index" in your metatag or rel="nofollow" after the anchor link so search engines will not read that you actually created a link to that site. This is especially important now since the SEs especially Google has become strict on who you are linking to — and they prefer that you link only to those sites that are related to your site's theme

The other company won't get any benefit from the link to you - whether from your visitors or the search engines. But for the sake of vendor relations, you can tell them that you did indeed create a link to them - and hope that they won't check your source code and see your nofollow or noindex tags

Business is decent, but time-consuming. Paid search advertising is producing solid results, but I don't have the time to put into SEO. ALL of my keywords are VERY specific. I wholesale, so all of my keyword phrases include wholesale at the beginning of the phrase, so I only want customers that are searching for "wholesale widgets". What are good, solid software programs or companies I can pay to rank me high on google when my specific key phrases are searched?
Oh, I've tried google adwords, but my keyword phrases are too limited, and google wants $5 per click to list my ads….yes, the ads are well written, consise, and descriptive.

I'm ideally looking to pay a couple of hundred bucks on the front end
As far as great content, my site is basically pics of the products I wholesale, and a pricelist (not a lot of text).

For links, I've posted up a lot of links in craigslist.

Build your inbound links.
The more links you have to your site the better it well rank.
Most of the directories online charge a one time fee to review your site and add it to their index. Here are three of my favorites:
http://www.avivadirectory.com/cgi-bin/affiliates/clickthru.cgi?id=kahmer
http://www.kahmer.com
http://www.joeant.com